Kendrick Watches is the sister company of Hatton Garden based, Kendrick Diamonds. Specialising in luxury, timeless pieces, Kendrick Watches wanted to improve the look and feel of its current website to portray the company’s new image, from a brand and eCommerce perspective.
Fundamentally, the challenge was to create a visual romance between the Kendrick brand and the reputable product it sells. Hands Digital was able to accurately display the company’s luxurious products, whilst ensuring a clean, visual aesthetic and clearly defined user journey.
When buying a luxury watch, consumers want to look at every detail. In the past, this meant visiting an elegant showroom to see and touch the product in its physical form. Since Kendrick Watches had no retail stores of its own, Hands Digital used cutting-edge digital design to provide the visual detail that customers require.
The finished website was developed using a lightweight eCommerce system (WooCommerce). This was accompanied by full payment gateway and an online checkout.