Below are some of the most frequent questions we are asked regarding our services:
SEO at Hands Digital
How long should I expect to see results?
The time it takes to see results from SEO can vary depending on a number of factors. Highly competitive industries can delay improvement, while technical issues like slow page load times or poorly built websites can harm ranking. High-quality, informative content can improve rankings quickly.
Generally, it can take several months to start seeing noticeable improvements in your rankings, and even longer to see significant increases in traffic and conversions
How long should I perform SEO for?
At Hands Digital, we divide our SEO campaigns into 6-month sprints. While the optimal timeframe for SEO campaigns is generally around 6 months, this can vary based on the size of the campaign, the target audience, and the current SEO strategies in place.
It can sometimes take anywhere from 6 to 9 months to see the results of the optimisation take effort. It’s important to keep in mind that SEO is a long-term strategy and continuous refinement are implemented to achieve the best results.
Do you provide performance statistics?
At Hands Digital we have our very own dashboard (built by us) where you can keep track of a campaign (and previous campaigns) progress. The dashboard provides monthly updates on important metrics, tracks performance progress, and outlines ongoing tasks throughout the duration of the campaign.
You can see an example of this dashboard here:
How can I measure the success of my SEO campaign?
Which metrics to use for evaluating SEO success depends on the goals of your SEO strategy. However, some common metrics used to evaluate SEO success include:
Organic traffic – This refers to the visitors that come to your website through search engine results pages (SERPs). By monitoring the trends of organic traffic, you can evaluate how the SEO is performing.
Keyword rankings: These are listings of your website on search engine results pages for specific keywords or phrases. The higher the number of keywords that rank well in search engines, the more successful your SEO campaign.
Can you guarantee I will be ranked on certain search terms?
No, any reputable SEO consultant cannot guarantee specific rankings for your website. The algorithms used by search engines are constantly changing and evolving, and there are many factors that can impact a website’s rankings.
You will often see rankings fluctuate due to changes in search engine algorithms or competitors’ websites improving their own SEO.
What are keywords and how do I choose them?
Keywords are words or phrases that people enter into search engines to find information on a specific topic.
When it comes to selecting the appropriate keywords for your web pages, Hands Digital provides you with “Keyword Research.” This is a report that identifies the most relevant and effective keywords that your clients/customers are using (in search engines) to find information on a specific topic. This reports shows you:
Average Volume – The average number of search queries for the given keyword (within a targeted location) during a monthly period.
Competition – Know as the Keyword Effectiveness Index (KEI), this shows the competitiveness of the keyword based on; number of search queries vs. keyword competitiveness.
Keyword Relevance – Make sure that the keywords you choose are relevant to the content on your website.
How do you charge for your service?
At Hands Digital, we charge for our SEO services on a monthly retainer basis. We require a minimum commitment of 6 months for all our SEO campaigns.
The retainer fee varies based on the scope, industry competitiveness, Geographic target, website current condition and complexity of the campaign.
What do I need to provide you to get started?
At the beginning of our SEO campaign, we will need access to your website’s Content Management System (CMS) or FTP details to start optimising your website.
During the campaign, we will require consistent communication with you or your team to ensure the campaign tasks are met. We usually schedule monthly meetings to discuss the progress and performance of the campaign.
PPC (AdWords) at Hands Digital
How much should I budget for PPC advertising?
How do I choose the right keywords for my PPC campaign?
How do I measure the success of my PPC campaign?
How do you charge for your service?