eCommerce SEO:

e&e Jewellery

Founded in 2009, e&e is a jewellery retailer that offers handmade jewellery and silver jewellery at an affordable price. With stores across Europe, including 6 in London, they cater to customers all around the world.

The Challenges.

Recognising the competitive nature of jewellery brand and markets, we accepted the challenge and committed all efforts to assist in enhancing their visibility, SERP rankings, and organic link count on their website.

Instead of spreading our efforts across a broad range of keywords, the client requested a focus around a select few. By focusing our efforts on a few high-value keywords, we anticipated a rise in sessions, revenue, and ROI – all of which were crucial to the company’s expansion.

The Approach.

With major technical enhancements to the page structures and product feed, this enabled us to maximise the optimisation and Meta information for each category page. This strategy focused on optimising the full pages around a single keyword without resorting to keyword stuffing or exceeding the keyword density of the page.


Combining our technical approach with our SEO knowledge, we were able to achieve the best ranking positions and traffic results that e&e Jewellery had ever seen. Helping to achieve growth of their business beyond expectations.

+ 360%

Organic sessions increase

+ 61.3%

Page one keywords

+ 106%

Total conversions

Over expectations.

During the 24-month SEO campaign, e&e Jewellery saw amazing national-level results thanks to Hands Digital’s efforts.

One particular keyword, ‘Sterling Silver Rings‘, generated over 18% of the website’s overall traffic. Hands Digital exceeded expectations and managed to secure a 3rd place ranking nationally on Google, alongside industry leaders like Pandora, Tiffany, Beaverbrooks, and H. Samuels.

It was clear that our client was exceptionally please with our performance and SEO consultancy.

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